A Facebook page is not enough for a blog or small business, especially if your updates come fast and often, in bite-sized pieces of information. Facebook users refer to this style of status updating as “spamming” the Facebook Newsfeed. That is the best way to get friends to hide you from their Newsfeeds.

If your chosen marketing approach is through live updates of an event, regular reminders, or constant promotional messages, the best social media platform to use would be Twitter. Only 140 characters are allowed per “Tweet,” forcing all the information into bite-sized tidbits. A Facebook page is good for daily updates and reminders, as well as interaction through the chat and comment features. Anyone with a Twitter account scrolls through dozens of Tweets at any one time. For recurring reminders and live updates, however, Twitter is ideal.

Steps to Set Up a Twitter Account

Twitter makes it easy to sign up. Simply go to https://twitter.com and both the Log In and Sign Up forms are on the first page that you see.

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Unlike Facebook, you don’t need a personal account to make a business account. Go to the form and sign up.

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Enter your business or blog name (i.e. My Business) under “Full Name.” It only allows 20 characters (including spaces), so choose an acceptable contraction of your name if you need to. Enter your email, and then choose a password that you will use to sign into Twitter.

The next page is where you will choose your username, the last step before you are officially signed into Twitter

Enter a username of minimum 20 characters with no spaces (i.e. onebusinessmine). This will become your “Twitter handle.” It will appear beside your business name in every Tweet, and is what others on Twitter will use to tag you in their own Tweets, and how they will reply to you. Make sure it is close or very related to your business name, as that Twitter handle is how users will recognize you.

After that, you may opt to enter your mobile number, for ease of access or for a more secure account.

Otherwise, simply press “Skip” at the lower left corner under “Next.”

Now that you are signed in, the personalization has begun.

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The second step is simply to tell Twitter what you are interested in so that they may suggest sites. Choose the most relevant to your blog or small business or leave the check at “Popular Sites.” You can pick and choose who to follow later.

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The next page shows Twitter’s suggestions for you. Simply uncheck “Select All” and check only the accounts you wish to follow, or leave them all blank and press “Continue.”

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The following page is where it starts to get serious. In this page, you customize your profile photo. This is part of branding and marketing, so you can’t just leave it “the egg” that Twitter generously gives those without a profile picture.

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Usually, the profile photo is the logo of your business, or if you are a blogger, your picture. Since image recognition is much faster than brand recognition, you want them to associate your logo with your business name. One example of this is Amazon’s Twitter account.

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The profile picture, or logo, should be the constant of your Twitter account, besides your account name and username. The back photo is the one you change to reflect upcoming events or promotions, or just to keep followers engaged. For example, the beach balls in Amazon’s back photo reflects the summer season.

The next step suggests that you find people that you know on Twitter, and follow them or ask them to follow you. For more control over your account, it might be better if you skip this step and leave it for later. Click “Skip this step” in the lower right-hand corner, and move on to the next part.

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When you see this page, you are almost ready.

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After that, you should see your profile. Don’t forget to confirm your Twitter account through your chosen email before you move any further. Your Twitter profile will look something like this:

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To fix the minor details, simply click on your profile picture at the upper right-hand corner. Press “Settings” in the drop-down menu.

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From there, you can alter all relevant data to your satisfaction.

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Congratulations! You are ready to send the first Tweet from your new blog or small business account.

If you need to set up a Facebook account for your blog or small business, make sure you check out our article on how to easily do that.

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