If you are a tiny bookstore or if you have a personal- or business-related blog, you might wonder if setting up a Facebook Page for it is necessary. In fact, if you have a personal Facebook profile, you might think: Well, I can always just conduct transactions or share my posts there.
However, there are a few reasons that a Facebook Page would be better for your business or blog. First, Facebook is taking down personal profiles used for business networking, since personal profiles are meant for social interaction. Second, there are 2.7 billion “Likes” on Facebook every day, so it has become a convenient and effective way to reach an audience. Lastly, the features of the Facebook Pages are ideal for engaging the target audience.
It isn’t a matter of whether or not you need a Facebook page, but how to quickly set up a Facebook page for your blog or small business.
Where to Begin?
The very beginning: setting up a Facebook profile.
Facebook makes it easy: enter https://www.facebook.com/ and the sign-up sheet is there.
After signing up, you will have a personal profile. From there, go to the drop-down arrow at the top right-hand corner. Choose “Create Page.”
From there, you will be directed to the “Create a Page” section:
Which Kind of Facebook Page is Best?
It depends on what you want to link to Facebook. If you own a business that has a physical location, no matter how small, choose a Page under “Local Business or Place.” It will ask for your category, business name, address and phone number, so your customers can find you easily.
If your business is mostly online and conducted through your website, it would be better to make a Page under “Company, Organization, or Institution.” All you need is a category and a company name. For a business blog, this might also be best.
For a blog, especially a personal one, create a Page under “Artist, Band or Public Figure.” Choose a category and enter a name.
Ready To Go?
Not quite. Most of the legwork is done, now it is time for the paperwork. What are the bare details you need on your newly started Page?
First Things First: the Profile and Cover Pictures
Image recognition is much faster than word recognition.
For a business, the profile picture is often the company’s logo or trademark symbol, while the cover photo is a featured event or tagline. The current Page of Amazon.com is a good example.
There is no text on the cover picture itself, but a hovering mouse produces the exhortation to “Have a ball this summer!” and a site on summer merchandise.
On the other hand, a blogger’s site is personal branding, so it can look as professional as you wish. The Page of the blog fullyhousewifed.com shows this.
Get Off To A Good Start: ABOUT and “Add your website”
Right below your profile picture on the left, under the menu tabs (“Timeline,” “About,” “Photos,” and so forth), is a small “ABOUT” box. Describe the purpose of the Page in 150 characters. Right below it, add your business website or blog address.
Ready to Post
Setting up a Facebook Page is not an automatic recipe for business or blog success. Rather, it is a platform on which you get to engage your target audience, and build the relationships you need for your business or blog to thrive. Congratulations, you are ready for the next step.