Start-up businesses with physical stores and a website, for small and medium enterprises who want to extend their reach through the web, and e-commerce sites all have the same problem sooner or later. How can they make sure their sites will rank well in search engines and lead to conversions?

These are good reasons for hiring content writers. To individuals used to one- or two-liner ads, they may consider article content as website fillers. However, good content draws organic traffic to the site, increases search engine rankings, and grows conversions and sales.

Why Do You Need a Content Writer?

Content is King

“Content is King” is the catchphrase of many content writing and SEO service providers, so much so that few know where has come from. The man who coined the term is none other than Bill Gates, speaking in 1996 about the future of the internet. He begins: “Content is where I expect much of the real money will be made on the internet.

“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that that they can explore at will. […] They need an opportunity for personal involvement that goes far beyond that offered through letters-to-the-editor pages of print magazines.”

Content Writers Are An Investment

Some businesses consider content writers a necessary evil to the website, needed because the owner does not have the time to regularly write articles for and update the site. If content writers are chosen for that purpose alone, they really will feel like necessary evils.

Content writers are an investment when they understand the purpose and focus of the website, and write solid, high-quality content that is relevant, informative, and optimized to rank high in search engines.

Content Writers Apply SEO Tactics to Increase Search Engine Rankings

Good content writers are those who know a certain amount about copywriting and a whole lot about Search Engine Optimization (SEO) tactics. One of the biggest struggles of businesses trying to grow their online presence is their search engine rank.

Sometimes, their businesses rank so low that they don’t even come up when the business name is typed into the search engine. Good content writers are those who know how to optimize the written content for search engine rankings.

They make sure the website can be found through good focus keywords in the copy. They also know that search engines can find content easier if the keywords are in the URL, the title, the meta description, the H1 tag, and so forth.

The best content writers are those who can write strong, high-quality, and engaging copy. After all, what good are high-ranking sites when the content does not engage the reader? Search engines also take into account how long web users stay on pages. The longer they take–the more they read the entire article–the higher search engines rank them.

Hiring A Content Writer: A Sound Business Decision

As more and more people turn to the internet for information and interaction, hire a content writer is a worthwhile investment. The content writer creates strong, readable, linkable content for the web users. At the same time, he or she also optimizes the content for the search engines to find. Page rankings rise, and the audience is increased and reached out to.

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